Wp free EducationTheme
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Before I begin – - the client I did this site for will not currently give permission to release their URL for this article – but I’m working on them!
My client is a college who markets to military students. Because of the new GI Bill coming into effect August 1, 2009, there’s a huge push in this industry to reach out to veterans who might be interested in getting a – - basically free – - education.
My goal was to build the site around the keywords most applicable to the a) topic; and b) demographic.
On Monday, June 29, 2009, I purchased the domain name.
On Tuesday, June 30, 2009, I installed a Wordpress Blog and plugins and set up my Feedburner feed.
Theme and plugins were:
* Education Theme by StudioPress
* Akismet
* Add to Facebook
* Feedburner
* Google Analytics for Wordpress
* Google XML Sitemap
* Khanh’s Quick Feeds (this allowed me to pull in a related RSS feed from Dept of Veterans Affairs)
* Mobile Press (for viewing on mobile phone)
* WP-Polls (which I may remove)
* StatPress
The rest of Tuesday I started building out categories and content
On Wednesday, July 1, I added more content. By late Wednesday Google had indexed the site.
On Thursday, July 2, I added more content, and by Thursday afternoon the site was on page #1 of Google for 3 of my main keywords and on page #2 for the other 2 keywords.
By Friday, analytics showed that I was already getting search engine-based traffic.
What’s the Magic?
There is none. Are you disappointed? Don’t be, because if there is no magic, my success is duplicatable.
My thoughts about the quick success:
1. The site used Wordpress, which we know gets indexed quickly by Google
2. The site has a laser focus
3. My target demographic was well-defined (meaning I knew exactly what information they were seeking)
4. My content was totally relevant to my focus and demographic
I believe the key to quick indexing was using the Wordpress platform,
and the keys to getting on page #1 of Google for my keywords were:
* a laser-focused site
* knowing your my demographic so well that I knew exactly what information they wanted
Let me know what you think.
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Nancy Hendrickson excels at creating and implementing social media personas for small businesses, solopreneurs, colleges, and individuals who are simply too busy to consistently maintain an online presence. Nancy is the author of five books, hundreds of magazine articles, two ghost-written books, and more Twitter tweets than she can remember! Nancy specializes in helping colleges, authors, entrepreneurs and small business owners promote themselves online using simple social media marketing techniques. To learn more about promoting yourself via social media marketing, and get a free copy of 7 Secrets to Social Media Success, visit her site at http://www.nancyhendrickson.com Article Source: |
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